For the complex.
The unclear.
The interconnected.
Not everything fits in a box — that’s where we come in. We work with teams tackling in-between problems, cross-market challenges, and projects that need both structure and creativity.
Get in touch
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Meet the YF team
Simple problems have simple answers. But brand, market, and cultural complexity call for a different kind of team. At YF, we bring together strategists, creatives, and producers who work across disciplines and borders. We combine clarity, craft, and execution to help brands move through uncertainty with confidence.
See our work
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The YF advantage
We’re a small and nimble team committed to delivery, speed, and accountability.
Here’s what that looks like.
Here’s what that looks like.
Our Approach
1.
Rapid Mobilization
No long and drawn-out RFP processes.
2.
Day One Value
Delivering impact in days, not years.
3.
Leadership Advantage
Less hand-holding, more judgment calls.
4.
In and Out
We don’t create rent—we build functions and capabilities.
Entry points
Wicked problems have to start somewhere.
These are some of the areas we play in.
These are some of the areas we play in.
Explore solutions
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Clients, collaborators, partners
We’ve worked with teams of all sizes, across markets and industries, to solve real brand and marketing challenges.
3D Studio Watts
Japan
Products / Packaging
A creative studio specializing in 3D printing figurines from a full body scan.
3M
Japan
Products / Packaging
A multinational conglomerate known for its innovative products across various industries.
AIRBUGGY
Japan
Products / Packaging
A company specializing in high-quality strollers and mobility solutions for children.
ARMA
Taiwan
Automotive / Aviation
A company involved in the development and manufacturing of advanced brake calipers.
ATR Airlines
France
Automotive / Aviation
A regional aircraft manufacturer providing short-haul transportation solutions.
Accor
Japan
Hotels / Restaurants / Cafes
A global hospitality group offering a wide range of hotels and accommodations.
Alfa Romeo
Japan
Automotive / Aviation
An Italian luxury car manufacturer known for its high-performance vehicles.
Alien Radio
Japan
Events / Music
A original mixtape collection cover design, with unique style and unique music, for a newly forming electronic music label.
BC Kur
Japan
Cosmetics / FemCare
A sub-brand of Schwarzkopf Professional focused on hair care and colors.
BURNS & FACTORY
Japan
Fashion
A Tokyo-based manufacturer of quality fabrics, garment designer and apparel brand.
Be
Japan
Products / Packaging
A lifestyle brand offering a variety of products aimed at enhancing daily life.
Behringer Ingelheim
Health / Medical
A global pharmaceutical company known for its innovative medicines and commitment to improving human and animal health.
Bentley
UK
Automotive / Aviation
A luxury automobile manufacturer known for its handcrafted vehicles that combine refined elegance with powerful performance.
BonJour Bon
Japan
Hotels / Restaurants / Cafes
A gourmet food brand offering a variety of high-quality bakes goods.
British Airways
UK
Automotive / Aviation
A major international airline providing passenger and cargo services worldwide.
CEN
Japan
Hotels / Restaurants / Cafes
The first diversity hotel in Japan, offering 44 private rooms and a café, promoting inclusivity and respect for all people.
COLOR ZOOM
Japan
Cosmetics / FemCare
A trendsetter in hair design and styling, offering industry information and techniques through its Color Zoom Journal, serving as a B2B2C aggregator.
Candia
Japan
Food / Beverages
A dairy products company known for its range of high-quality milk and dairy items.
Carita
Japan
Cosmetics / FemCare
A luxury skincare and beauty brand offering premium products and treatments.
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YF in numbers
10
+
years
120
+
clients
11
countries
19
industries
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.