How We Work

We work with designers and researchers, strategists and journalists. Whatever your area of expertise, these are our principles for successful collaboration.
Rules of Engagement
Accountability
Own your work
Whichever piece of the puzzle you’re responsible for, we expect you to be responsible for it 100%.
Craftsmanship
Master your work
Mastery is about experience, skill, but above all, care. Your final outputs should be sturdy, high-calibre, and complete.
Leadership
Run the show
More than a contributor, we expect you to be able to present, contextualize, and defend your work directly to the client.
Communication
Quick and clear
We prize quick, clear, and early communication, especially via Slack, Loom, and Notion.
Context
Smart meetings
We avoid internal meetings that aren’t preceded by a written and/or video brief so context is clear and no time is wasted.
Unity
One system
We work independently, but in the end, your processes, tools, and outputs must be able to sync with the broader engagement.
Archivism
Everything on the record
Meetings are recorded and occasionally transcribed so that new team members can get up to speed quickly and independently.
Transparency
Open kitchen
There’s no time to be shy. We keep our work visible to each other as it progresses, however rough it may be.
Curiosity
Independent learning
Whether it’s how to use software x or the meaning of acronym y, we expect you to find out what you need to know autonomously.
Proactivity
Don't wait
Waiting for instructions slows teams down. When you see a gap, you act. When you’re unsure, you propose. Proactivity beats reactivity every time.
Feedback
Give, receive and improve
We share feedback early, often, and without ego. It’s not personal—it’s how we sharpen our work and ourselves.
Prioritization
Focus on what matters
We don’t try to do everything at once. We ask: What’s the most impactful thing now? What can wait?
Action Bias
Ship and learn
We don’t sit on ideas. We move, test, and improve. Progress over perfection in early stages.
Closure
No Loose Ends
Work is done when it’s shared clearly, with links, context, and no need for follow-up. Handoffs must be complete, self-explanatory, and reach the right people. Closure means fewer blockers, smoother teamwork, and faster progress.
How we run our projects
We’re a bit specific when it comes to our workflows and the basic stack below forms the core of our system.