For the complex.
The unclear.
The interconnected.
Not everything fits in a box — that’s where we come in. We work with teams tackling in-between problems, cross-market challenges, and projects that need both structure and creativity.
Get in touch
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Meet the YF team
Simple problems have simple answers. But brand, market, and cultural complexity call for a different kind of team. At YF, we bring together strategists, creatives, and producers who work across disciplines and borders. We combine clarity, craft, and execution to help brands move through uncertainty with confidence.
See our work
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The YF advantage
We’re a small and nimble team committed to delivery, speed, and accountability.
Here’s what that looks like.
Here’s what that looks like.
Our Approach
1.
Rapid Mobilization
No long and drawn-out RFP processes.
2.
Day One Value
Delivering impact in days, not years.
3.
Leadership Advantage
Less hand-holding, more judgment calls.
4.
In and Out
We don’t create rent—we build functions and capabilities.
Entry points
Wicked problems have to start somewhere.
These are some of the areas we play in.
These are some of the areas we play in.
Explore solutions
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Clients, collaborators, partners
We’ve worked with teams of all sizes, across markets and industries, to solve real brand and marketing challenges.
Porsche
Japan
Automotive / Aviation
A luxury automobile manufacturer known for its high-performance sports cars.
Quchy
Japan
Apps / Games
A VC backed startup that provides a community-curated restaurant bookmarking and recommendation engine.
RGF
Japan
HR / Recruiting
A global recruitment company providing staffing solutions across various industries.
Royal Steam Co.
Japan
Alcohol / Tobacco
An online shop introducing and selling vaping products to the Japanese market.
Runway
Japan
Consulting Services
A Tokyo-based consulting platform – marketing & communications professionals that help Japanese business takeoff outside Japan.
SDSN
Japan
Fashion
Online shopping platform to highlight the work of various creators by enabling them to produce and sell streetwear, accessories & wall art all designed with a positive attitude for him, her and the kids.
SEIBU Bank
Japan
Finance / Banking / Crypto
A regional financial institution with a consulting function that prioritizes on solving customer management issues.
SONY Square NYC
USA
Tech / Electronics
A flagship store showcasing Sony's latest products and innovations.
Safe-Touch Co.
Taiwan
Health / Medical
A company specializing in the manufacturing of high-quality hand sanitizers.
Schwarzkopf
Japan
Cosmetics / FemCare
A hair care brand known for its professional hair products and treatments.
Shiseido
Japan
Cosmetics / FemCare
A multinational personal care company known for its cosmetics and skincare products.
Sony
Japan
Tech / Electronics
A multinational conglomerate known for its electronics, gaming, and entertainment products.
Spicule
Japan
Consulting Services
A small agency of developers in Tokyo specializing in innovative software and technology solutions.
Spinnin x Music All Stars
Netherlands
Events / Music
A collaboration promoting music and entertainment events.
TRMS
Czech
Hotels / Restaurants / Cafes
A farm-to-table butcher shop in Prague from local celebrity chef, Chef Paul.
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YF in numbers
10
+
years
120
+
clients
11
countries
19
industries
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.