For the complex.
The unclear.
The interconnected.
Not everything fits in a box — that’s where we come in. We work with teams tackling in-between problems, cross-market challenges, and projects that need both structure and creativity.
Get in touch
╱
Meet the YF team
Simple problems have simple answers. But brand, market, and cultural complexity call for a different kind of team. At YF, we bring together strategists, creatives, and producers who work across disciplines and borders. We combine clarity, craft, and execution to help brands move through uncertainty with confidence.
See our work
╱
The YF advantage
We’re a small and nimble team committed to delivery, speed, and accountability.
Here’s what that looks like.
Here’s what that looks like.
Our Approach
1.
Rapid Mobilization
No long and drawn-out RFP processes.
2.
Day One Value
Delivering impact in days, not years.
3.
Leadership Advantage
Less hand-holding, more judgment calls.
4.
In and Out
We don’t create rent—we build functions and capabilities.
Entry points
Wicked problems have to start somewhere.
These are some of the areas we play in.
These are some of the areas we play in.
Explore solutions
╱
Clients, collaborators, partners
We’ve worked with teams of all sizes, across markets and industries, to solve real brand and marketing challenges.
Taycan
Automotive / Aviation
A luxury electric vehicle known for its cutting-edge technology, high-performance driving, and signature Porsche design.
Toranoko
Japan
Finance / Banking / Crypto
An asset management group with the vision to offer the most accessible entry point to the world of saving and investing.
Toshiba
Japan
Tech / Electronics
A multinational conglomerate known for its electronics and technology products.
Volvo
Japan
Automotive / Aviation
A multinational manufacturer known for its cars, trucks, and construction equipment.
Wallcolor
Japan
Products / Packaging
A company providing innovative and decorative wall covering solutions.
Wella
Japan
Cosmetics / FemCare
A professional hair care brand known for its styling and coloring products.
YF Presents
Japan
Community
Crafted as an homage to the quiet pulse of community life orbiting Mitake Shrine — the center point where stories, rituals, and everyday rhythms converge in Tokyo.
Yun-Yan
China
Entertainment / Sports
A Chinese movie production company known for creating high-quality films and entertainment content.
beBEAM
Japan
Products / Packaging
A technology company offering well design lifestyle items such as lights and speakers.
biOrb
Germany
Products / Packaging
A brand known for its stylish and innovative aquariums and fishkeeping products.
dot
Japan
Finance / Banking / Crypto
A Tokyo-based advisory providing consulting services to Distributed Ledger Technology (DLT) projects, facilitating market access in Japan and Asia.
╱
YF in numbers
10
+
years
120
+
clients
11
countries
19
industries
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.