For the complex.
The unclear.
The interconnected.
Not everything fits in a box — that’s where we come in. We work with teams tackling in-between problems, cross-market challenges, and projects that need both structure and creativity.
Get in touch
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Meet the YF team
Simple problems have simple answers. But brand, market, and cultural complexity call for a different kind of team. At YF, we bring together strategists, creatives, and producers who work across disciplines and borders. We combine clarity, craft, and execution to help brands move through uncertainty with confidence.
See our work
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The YF advantage
We’re a small and nimble team committed to delivery, speed, and accountability.
Here’s what that looks like.
Here’s what that looks like.
Our Approach
1.
Rapid Mobilization
No long and drawn-out RFP processes.
2.
Day One Value
Delivering impact in days, not years.
3.
Leadership Advantage
Less hand-holding, more judgment calls.
4.
In and Out
We don’t create rent—we build functions and capabilities.
Entry points
Wicked problems have to start somewhere.
These are some of the areas we play in.
These are some of the areas we play in.
Explore solutions
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Clients, collaborators, partners
We’ve worked with teams of all sizes, across markets and industries, to solve real brand and marketing challenges.
Dex
Japan
Apps / Games
A side-scrolling action role-playing game developed and published by Dreadlocks Ltd.
Eggworm
Japan
Events / Music
A creative agency specializing in innovative marketing and advertising strategies.
Elastic
Japan
Tech / Electronics
A technology company known for its search and data analysis solutions.
Emmident
Germany
Products / Packaging
A company specializing in dental care products, particularly ultrasonic toothbrushes.
Extra-Bass
Japan
Tech / Electronics
A brand from Sony known for its high-quality audio products with enhanced bass.
FOTOCO
Japan
Products / Packaging
A photography company offering a range of imaging products and services.
Fiat
Japan
Automotive / Aviation
An Italian automobile manufacturer producing a range of cars and commercial vehicles.
Flets
Japan
Tech / Electronics
A telecommunications company providing internet and network services in Japan.
Garde
Japan
Real Estate / Construction
A design company offering interior design and architectural services.
Grammarly
USA
Apps / Games
A digital writing assistant known for its AI-powered tools that help users improve grammar, clarity, and overall communication.
Gree
Japan
Apps / Games
A technology company known for its social networking and mobile game development.
Hacienda
Japan
Events / Music
A nightlight music event in Tokyo known for its vibrant atmosphere and live performances.
Hacienda
Japan
Events / Music
THE HACIENDA OISO electronic & music dance festival. The heritage of electronic music event format from Manchester UK comes to Japan.
Herbal Essences
Japan
Cosmetics / FemCare
A haircare brand offering a variety of shampoos, conditioners, and styling products.
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YF in numbers
10
+
years
120
+
clients
11
countries
19
industries
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.