Extra Mile Challenge is the competition and award endorsed by UD TRUCKS. The UD Trucks drivers from various countries compete in the country level competitions, where the winner qualifies for the global finale, which is held in Tokyo. The drivers compete in the mixture of skills that go into successful truck driving operation and maintenance. The winners are announced and celebrated in the ceremonial gala event. UD Trucks Japan planned to run the final competition in 2020. But, the pandemic happened. Everything stopped and got locked down, including the Extra Mile Contest. In 2021, the UD Trucks decided to run the ceremony anyway, with a new challenge – it has to be a virtual event.

Webcast Live Event UD Trucks produced the full-fledged interactive webcast show based on popular virtual meeting software with YouTube live stream component. Studio Architecture UD Trucks managed to utilize the studio hardware equipment and infrastructure to maximum effectiveness. The set goals were ensured by the implementation of extra software and hardware plugins. Interactive Experience UD Trucks made sure that the show delivered the joy and entertainment in as far as possible emulation of the live “Face2Face” gala ceremony. Brand & Marketing Value The result created cheers and happy faces. The Interactive Media section with interpretation and Q&A section surprised with the attendance and generated attractive PR value.

A manufacturer of heavy-duty trucks and commercial vehicles.