AIRBUGGY requested positioning as a high-end Japanese lifestyle brand with an international feeling that would appeal to both Japanese and international audiences. A campaign supported by new brand and marketing assets was required to promote the seasonal collection of new diversified and segmented products in the lineup. Branding and communications should highlight and communicate versatile use and high fashion sense to build product and brand awareness both in Japan and new markets abroad.

Delivery of brand assets, visual communication concept, the campaign with key visuals and creative adaption guidelines. The development was based on Airbuggy’s “MOVE WITH YOURS” tagline and resulted in brand identity assets that compliment the Airbuggy logo. This was then applied across marketing assets, including in-store graphics, product catalog, brand marketing video, functional video written, directed and produced by YF. Due to the particularly enthusiastic reception of the functional video by the consumers, the company experienced an increase in domestic sales soon after the campaign launch.

A company specializing in high-quality strollers and mobility solutions for children.