To design an attractive product. The go-to accessory, with the eco-friendly yet fashion item like quality. The item should be always handy to replace the omnipresence of eco-unfriendly plastic bags. The product design and package design should appeal to Japanese consumers.

YF delivered a variety of designs inspired by the Tokyo street culture and perception of trendiness. Three designs went into production, and then to the shops and retail places.

Cypris, the well-established brand of designed personal accessories, explores the segment of the eco-friendly reusable shopping bag. Cypris is releasing the product under sub-brand Morpho. The preliminary work in progress name was chosen as eco-bag.