beBEAM is the interior light housed in a solid, sturdy aluminium casing. beBEAM’s two light colour options are the perfect accessory to make the mood just right. The body with fabric coating resembles the kendo sword, while the warm light delivers the sunbeams. The product needs to be wrappedd for market. The Idea is there, now we need to refine the design of the product, verbalise and visualise the concept, fix the name and brand, categorise the lineup, design the packaging, e-commerce landing website, and the product / brand video to launch the new product to the market.

The total package: From zero to hero. Start with the product name, lineup categories, informative website, product photography and video to launch and sell the product on the internet. The sturdy packaging reflects the nature of the product and withstands long-distance shipping. The beBEAM brand is developed, which sets the tone for future naming convention of Wallcolor’s brand portfolio.

A lifestyle brand offering a variety of products aimed at enhancing daily life.