Sunpower brand in Japan is MAXEON
SUNPOWER USA, the listed company Nasdaq: SPWR made the move to strengthen its presence in Japan. There was s a need for thorough localisation starting with the operation and reaching towards the localised market presence, with the tailored brand and designed materials to support the marketing and sales.
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Info
Input
The call for localised presence. The first strategy, then execution. The unified thread of the presence in Japan. What works overseas, does not apply in Japan, and vice versa. The differences in business conduct need an agile and to the point strategy and execution.
Output
YF formed a method. Start from the core, brand guidelines, and then localize the assets to end up localizing the materials and overall presence. Digital or physical. Verbal or visual. The true power of strategic thinking followed by visual communication materialized yet again.
The Client
A company specializing in solar energy solutions and products.
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Tactics
Events
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Tradeshow
Events
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Activation
Crossborders
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Brand Adaptation
Branding
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Brand Creation
Crossborders
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Go to Market Strategy
Branding
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Brand Strategy
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Video
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Gallery
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