Kazumasa Kawasaki recognized that their logo alone would not achieve the sophistication required to support the brand positioning both in Japan or abroad. The request was to overhaul the brand identity, copywriting, website and deliver brand guidelines to establish the look and the feel of all brand touch-points for their future business expansion.

A balance of European elegance and Japanese “WA” concept was combined to express a classic, simple upscale image which would appeal to, and intrigue the affluent clientele of Kazumasa Kawasaki.

A high-end health spa and food supplement company based in Tokyo.