Wow Juice
A cold pressed juice. Freshness in the bottle sold nationwide in Natural Lawson.
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Info
Input
Wow-Foods Inc. needed to set the correct positioning, brand name, product identity, and package design to appeal successfully to Japanese consumers.
Output
Delivery of the brand image and product packaging design that reflects the values of the brand and target customer. Fair Trade, cold-pressed at an entry-level price point for distribution through 7/11 convenient stores.
The Client
A company offering a range of innovative and healthy food products.
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Tactics
Branding
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Brand Comm Design
Branding
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Brand Creation
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Video
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Gallery
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