Wow Kombucha
A trend in the bottle. Beverage made of kombucha and processed in the Wow fruits highest standards.
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Info
Input
Wow-Kombucha drink by Wow-Foods Inc. is a popular healthy drink in the United States and Europe. Wow-Foods introduces the kombucha to Japan. A fermented vegetable beverage made by fermenting tea. Wow-Foods Inc. needed to set the correct positioning, brand name, product identity, and package design to appeal successfully to Japanese consumers.
Output
Delivery of the brand image and product packaging design reflects the values of the brand and target customer: A fair-trade product, which is made in Australia, organic and healthy drink. It is distributed by Wow-Foods Inc. and Natural Lawson in metropolitan areas across Japan.
The Client
A company offering a range of innovative and healthy food products.
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Tactics
Branding
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Brand Comm Design
Branding
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Brand Creation
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Video
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Gallery
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