The beSTREAM name consists of “be” as part of the ecosystem of the other products the company runs. “Stream” to make clear what the product is about. The product needs a visual identity.

A new visual identity & brand world definition. A playful and consumable brand. It fits within the category Software as a Service. The “be” respects the continuity and the ecosystem of the wallcolor portfolio while has its own voice and feel—a joyful brand set to interact with the consumer space and audience.

A lifestyle brand offering a variety of products aimed at enhancing daily life.