Conduct an audit of Asian competitors and current RGF branding and marketing materials. Developed a marketing communications plan reflecting RGF management goals and objectives leading to re-branding RGF to differentiate among competitors and align network of offices behind a clear purpose. Copywriting and design of the RGF international website and creation of the brand movie.

Created new vision, mission, and values leading to tag line ‘Unleash Potential’ as the embodiment of the rebranding effort, which brings consistency and continuity to all communications and training. All RGF network offices embrace it. Design and copywriting of the RGF International website, brand assets and template for local market adaptations. Creation of the brand movie to support Unleash Potential branding. All this effort serves as the foundation to build out additional marketing programs going forward — Result in One Team, One Dream with a compelling case for marketing investment inside the executive suite.

A global recruitment company providing staffing solutions across various industries.